The Australian reports that the food portfolio will be overseen by Fiona Nilsson Mark Kelly, formerly lifestyle group publisher, will oversee fashion and home brands Katie May is in charge of parenting Karen McCartney is head of the health group and newspaper inserted magazines ( The Weekend Australian Magazine, Wish, sunday magazine, QWeekend, STM and The Adelaide Magazine) will be overseen by Curtis and Alistair McEwan, national group sales director of NIMs. Body & Soul title (a newspaper supplement, online presence and magazine) took out the Magazine of the Year award at the recent News Awards after its relaunch in January and magazine launch in November 2010. The company's stable also includes, Super Food Ideas, Woolworths Australian Good Taste, ABC delicious, MasterChef Magazine, donna hay magazine, Vogue Australia,, GQ and GQ.com.au,, Vogue Living, Inside Out, Country Style and Gardening Australia.
This allows us to be truly customer-centric." Significantly, the company also retains 100 per cent ownership of its digital assets, which gives us the edge in building and monetising audiences. "NewsLifeMedia’s print and digital assets now reach almost one in two Australians aged over 14. "By restructuring our portfolio into lifestyle verticals, we will deliver richer integration for our advertising customers across all platforms that we publish, putting content in context for more relevant connections and meaningful action with consumers," said NewsLifeMedia commercial director Zara Curtis. "Future acquisitions and strategic partnerships will further strengthen NewsLifeMedia’s position as Australia’s leading lifestyle and life stage content business."Īs with Fairfax, the rebranding initiative gives NewsLifeMedia the opportunity to better sell its integrated print and digital brands to advertisers attracted to the potential reach and cross-brand partnerships. "The recent acquisition of KidSpot underpins our commitment to expanding our portfolio of lifestyle brands," said Hook.
While Fairfax says its Women's Network's digital properties reach 2.75 million women and its Sunday Life supplement enjoys a readership of 1.149 million readers* each week, a combined reach of 3.9 million, NewsLifeMedia says its print and digital assets – covering food, fashion, health, parenting and weekends – reach an unduplicated audience of 8.5 million Australians and a gross readership of 10.87 million.
"We are elevating our digital focus, creating new products and services, developing our presence in Women, Lifestyle and Life Stage, while building on the strength of our phenomenal print brands." "This name change recognises the work we have done over the last few years to strategically reimagine our business," said Sandra Hook, CEO of News Magazines. NewsLife has been designed from the ground up to focus on being genuinly easy to use - it doesn't try and replace iTunes or your web browser, it's designed to fit seemlessly into your Internet experience, and to make it much better.NewsLife Media's Sandra Hook and Zara Curtisįollowing the creation of Fairfax Media's Women's Network incorporating its nine female-centric print and digital entities in October, News Magazines is rebranding as NewsLife Media. Most RSS aggregators, as they're known, are aimed at geeks - they're full of features and complexity that either gets in the way or isn't useful to you if you've just got a handfull of blogs you want to keep an eye on. You can usually view a summary of each headline - or with some sites you can view the whole story without even having to visit its website - neat! It then goes off and checks the news feeds of those websites and downloads all the headlines and presents them to you - sans ads and clutter so you can pick what you want to read quickly and easily. It's pretty simple, NewsLife lets you organise all the websites and blogs you get your daily news fix from just like a list of bookmarks. NewsLife lets you take control of this and streamline your web viewing to save your valuable time and make the whole experience more fun and rewarding. Your news life is all the time you spend surfing the web following up on world events, your favorite blogs, checking sports scores and so on. Homepage: Developed by: ThinkMac Software
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