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Or perhaps you’ve seen an advert for the lottery, and you’re already imagining that you’ve won. Maybe you’ve seen an advert for your dream car and imagined yourself behind the wheel. This can be a big motivator, especially regarding buying decisions.
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When we imagine something, we not only see it in our minds, but we feel the emotions associated with it. For example, imagine being able to travel the world, or imagine how good it would feel to get in shape. You can also use the word to tap into people’s emotions and inspire them. When people feel good about something, they’re more likely to take action, whether that means buying a product or service or simply sharing it with others. ‘Imagine’ evokes emotion and creates positive mental images. There’s a good reason why the word works so well. When you imagine something, you immediately picture it in your mind, creating a level of engagement that’s hard to replicate with other words. Imagine is one of the most impactful words in the English language. Now, let’s get into these three power words for your marketing, shall we? 1. Knowing how to use power words effectively can help create persuasive messages influencing people’s decisions.Knowing which words to use can be hugely beneficial in crafting dynamic, inspiring marketing messages.There are certain words and phrases that can have a very positive or negative effect on people’s moods and attitudes.In marketing, using persuasive language is critical to creating desired customer outcomes.
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It’s called marketing psychology, and it’s a proven technique for spurring shoppers to action, or at least encouraging them to find out more. What if I told you there’s no need to wish for it? You already have this ability. It would be great, wouldn’t it?Īs a marketer, you could reach out to consumers and persuade them to click through and buy your product, or they’d see an advert offline and instantly want to rush and buy what you’re selling. Imagine if you had the power to influence people’s subconscious minds.
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